Jan 6, 2025 · Formula 1 has announced that luxury watch brand TAG Heuer will return to the sport as its Official Timekeeper in 2025, as the championship celebrates its 75th anniversary and the start of a 10-year partnership with LVMH.

In 1971 Heuer made history by becoming the first watch brand to sponsor a Formula 1® team, with its logo emblazoned on the cars of Scuderia Ferrari. This marked the beginning of a long and fruitful involvement with the sport, including serving as …

Jul 15, 2024 · However, with TAG Heuer’s contract with Red Bull set to expire at the end of 2024, the timing of the new Formula 1 partnership aligns perfectly. The transition marks a robust commitment by LVMH, earmarking $150 million annually for the new sponsorship arrangement starting in 2025.

TAG Heuer is the official partner and timekeeper of the Oracle Red Bull Racing Formula 1 Team since 2016. The partnership has celebrated both brand’s biggest milestones, from World Championships, Monaco Grand Prix victories, and watch launches.

Jan 1, 2025 · In 1971, Heuer made history by becoming the first watch brand to sponsor a Formula 1 ® team, with its logo emblazoned on the cars of Scuderia Ferrari. This marked the beginning of a long and fruitful involvement with the sport, including serving as the Official Timekeeper of Formula 1® from 1992 to 2003.

Jan 6, 2025 · As Formula 1 celebrates its 75 th Anniversary and the sport’s 10-year partnership with LVMH begins, the luxury watch brand, TAG Heuer, will return to the sport as its Official Timekeeper.

Jan 10, 2025 · TAG Heuer pens a 10-year deal with F1. After partnerships with Red Bull, Ferrari, and McLaren, the iconic watchmaker steps in to be the series' official timekeeper.

Jan 6, 2025 · Formula 1 is celebrating the return of an iconic sponsorship to its partner portfolio ahead of the F1 2025 season. TAG Heuer returns to the Formula 1 grid officially in F1 2025,...

In 2024, Formula 1 announced a new partnership with LVMH Group, which owns a portfolio of prestigious luxury brands, including TAG Heuer. The watchmaker will return as F1's official timekeeper starting with the 2025 season, a role it previously held from 1992 to 2003.

Jul 25, 2024 · TAG Heuer is vying for pole position in Formula 1. The Swiss watchmaker, one of several owned by French luxury conglomerate LVMH, has set about trying to unseat Rolex as the official...