News

Think Advertising, part of ThinkAnalytics (IBC exhibitor, Stand 5.B82) will demonstrate the importance of using TV operator first-party data to allow advertisers to target TV audiences in real-time ...
Viaccess-Orca (VO) (Stand 1.A51) will showcase a new green dashboard for video streaming at IBC. The VO Player will also be shown embedded with a new live, peer-to-peer stack, reducing CDN consumption ...
Opinions TV’s future is written in music’s past Digital disruption of the record industry was turned from existential threat into growth opportunity when labels embraced new consumption models. There ...
The sheer volume of user-generated content has outpaced the tech that advertisers use to understand context and therefore protect their brand as well as maximise media impact. Solutions that rely on ...
Ateme tries to recreate the sports bar experience virtually, with multiple live sports events in the same virtual space Video compression specialist Ateme believes D2C sports streamers and leagues can ...
Opinions If you can’t measure it, you can’t manage it: how to unlock Connected TV’s true value CTV is regarded as the next frontier of digital advertising, but one barrier to growth is the way it ...
The mixed-use of cell phones and TV screens is increasing in different everyday situations, while social media platforms are using increasingly precise algorithms to keep their users with them. With ...
At the Media and Entertainment Leaders Summit earlier this month, Maria Rua Aguete, Senior Director at Omdia, revealed that TikTok will command 37% of online video advertising revenues by 2027. This ...
Astro has chosen Synamedia to provide insights about the impact its decisions have on the viewing behaviour of its Pay TV subscribers. By leveraging Synamedia’s Clarissa technology, Astro will be able ...
Recent Posts Videonet is a leading source of strategic insight, analysis and news about post-convergence television. We explore the challenges and opportunities for the TV industry as it introduces ...
Thematic channel producer Dreamia (which is owned jointly by Portuguese entertainment giant NOS and AMC Networks International Southern Europe) launched PANDA+ last month – a new Portuguese streaming ...
The mantra ‘content is king’ holds as true as ever in today’s crowded streaming and linear market: audiences are no longer loyal to one single publisher but go where they can find the best shows.