Group chief executive Xavier Rees has made a series of changes since joining a year ago.

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Platform identified trends including ‘tapping into girlhood’ and working with more content creators.

Traditional fact-checking will make way for X-inspired 'community notes'.

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The latest instalment of Cadbury’s 'Generosity' brand platform was created by VCCP.

The travel industry is evolving fast and consumers are constantly seeking smarter ways to purchase. This value-driven behaviour highlights the growing importance and effectiveness of well-structured ...

Eight highlights from Guillaume Huin’s Q&A on the social platform.

Roger Lambert, ad film director and founder of the original Studio Lambert, has died at the age of 96. Lambert began his ...

The methodology Search Lift is powered by a conversion lift study. This means Meta can split a target audience into two ...

The readers of Campaign have crowned Hiscox's "Bad Knockoff" winner of this year's Audio Ad of the Year Award. We spoke to the team behind the work. As a relatively small brand that’s not on TV, ...