The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX ...

Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US ...

The art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual ...

To keep up with the growing popularity of B2B creator marketing, LinkedIn is expanding access to BrandLink, its video ad tool ...

Roku acquired subscription streaming service Frndly TV for $185M and reported Q1 revenue of $1 billion. But its Q2 outlook ...

Next week, advertisers will descend on New York City for start-studded presentations about the programmers’ fall offerings. Billions of advertising dollars will be at stake. But the tariffs will put a ...

Reddit’s stock soared nearly 18% in after-hours trading on Thursday thanks to a revenue beat in the first quarter.

Most sell-side curation deals appear in line with typical SSP take rates and resemble how publishers have long done business ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

According to Mobian's Jonah Goodhart, agentic AI tech will help the programmatic biz “move past the age of randomly picking ...

Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.