The Financial Express1h
CCPA cracks down on surrogate advertising in alcohol and tobacco industries: New guidelines target celebrities and brands
Despite previous regulatory efforts, pan masala brands spent approximately `350 crore in advertising during IPL 2024.
Karma Drinks announces new CMO and leadership team
New Zealand soft drink company Karma Drinks has announced an expansion into Australia and a new-look leadership team.Nick ...
Chief Marketer7h
Dewar’s’ Social Media Targeting Strategy and Evolving Media Mix
While many brands are leveraging first-party data to inform ad targeting strategies amid signal loss, scotch whisky brand ...