The company has heavily advertised AI features since the latest iPhones were released in September.

Apple on Thursday disclosed its iPhone sales dipped slightly during the holiday-season quarter, signaling a sluggish start to ...

Chief executive Tim Cook said the new features helped to drive stronger sales in the countries where they were available, ...

The AI tech DeepSeek used to train its reasoning model might be just what Apple needs for major Apple Intelligence ...

Wall Street is mainly focused on Apple's iPhone sales in China and any guidance related to its March quarter, which could ...

Apple has kicked off iOS 18.3, iPadOS 18.3, and MacOS 15.3 with one significant change affecting AI. Since its debut, Apple ...

For Apple AAPL-0.74%decrease; red down pointing triangle, that isn’t always helpful. Apple’s fiscal first-quarter report ...

Apple's earnings call is today at 5 pm ET. AAPL stock heads into the report down 4% YTD. Analysts are focused on services and ...

Apple reported $18.5 billion in sales in greater China last quarter, comfortably below consensus estimates of $20.9 billion.

Apple beat Wall Street's quarterly profit estimates on Thursday, but iPhone sales and China revenue for the holiday quarter ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access information on a device and to provide personalised ads and content, ad and ...