The retailer announced plans for a massive sales event starting in October to kick off the holiday shopping season. According to a company news release, nearly 50% of consumers are starting their holiday shopping as early as August and September, so the company has decided to move its holiday sales to October.

Walmart announced it will offer customers earlier and longer opportunities to save with an inflation-free Thanksgiving deal and other holiday shopping specials.

We've got the scoop on everything you need to know about Walmart's competing Prime Day sale, plus amazing discounts to shop right now.

Big news! The first Walmart Holiday Deals sale is officially set for this October. Learn more about the competing Prime Day sale now.

Starting October 8, shoppers can save big on tech, home goods and more to help you get an early start on seasonal shopping.

It's official! The mega-savings event returns from October 8 to 13 to rival Amazon's Prime Day with discounts on vacs, smart TVs, fashion and more.

Amazon officially announced the dates for its October Prime Day sale. In classic Walmart fashion, the retail giant has just dropped the news that it will be having a massive counter sale. The Walmart October sale will be starting on the same day as Amazon's Prime Big Deal Days and run for four days longer.

Walmart is kicking off the holiday shopping season earlier than ever, unveiling its plans to help customers have a memorable holiday season with consistently low prices and a convenient experience no matter when,