5-Minute Major: Utah Hockey Club branding needs to be good because the names aren’t
The U.S. government struck down the Yeti name because the trademark request was too likely to “cause confusion” with the Yeti cooler brand. As long as they did not spell out “YETI” on their merchandise, they could use the name, but that wasn’t going to be worth it.
Utah Hockey Club logo leak? Three possibilities make rounds on social media
Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the logos could look like.
What’s the status of possible Utah Hockey Club names?
Fan voting narrowed the list of potential names to six but the U.S. Patent and Trademark office says some of them would create confusion with existing goods and services.
Utah Hockey Club fans to vote on final 3 potential names
Utah Hockey Club fans will vote on three potential team names after the franchise had trademark issues with the initial choice.
Outlaws, Mammoth or Hockey Club? Here’s what fans are saying about their NHL franchise’s name.
Fans are voting between Utah Hockey Club, Utah Mammoth and Utah Outlaws for the final name of Salt Lake City's NHL team. Here's what they're saying.
Utah Hockey Club denied from using 'Yetis' by trademark office
The Utah Hockey Club is without a permanent name in its first season since moving from Arizona to Utah, but it’s not without effort.
Utah Hockey Club fans to choose new team name after 'Yeti' trademark issue
NHL fans of the Utah Hockey Club are voting to keep the current name or new team names, Outlaws or Mammoth or after a trademark issue with 'Yeti.'
An update on the three leaked logos from Utah HC
: NHL insider Frank Seravalli reports that the three logos leaked to social media earlier today aren’t final versions. The logos leaked for the monikers Mammoth, Outlaws and Hockey Club are essentially draft versions.
The potential logos for the Utah HC look like NHL game logos
The Utah HC didn’t have much time to plan its very first season in the NHL. The team’s identity was not a priority, which is why we currently have a team named Hockey Club in the NHL. The idea of waiting to make the best choice was a good one,
NHL Fans Roast Utah Hockey Club Over Proposed Logos for New Franchise Nickname
NHL fans noticed some similarities between the proposed Utah Outlaws logo and the create-a-team logos offered in EA Sports video games.
National Hockey League6d
Utah Hockey Club Collaborates with Shaun White’s WHITESPACE Brand on Inaugural Season Snowboards and Apparel
The collaboration between Utah Hockey Club and WHITESPACE builds on a unique partnership between SEG and Shaun White’s ...
The Salt Lake Tribune6d
Wasatch out and Outlaws in for Utah Hockey Club
There has been another twist in Utah Hockey Club’s naming process ... they have a trademark that allows them to print Yeti or Yetis on clothing and other licensed merchandise.
New York Post7d
Utah Hockey Club down to three potential names after latest setback
The Utah Hockey Club had to pivot in its search for a name ... The bigger issue for the team was the branded merchandise. The USPTO does allow for an appeal within three months of an ...
National Hockey League6d
Snowboarding legend White celebrates apparel collaboration with Utah
It's tough to be cooler than Utah ... Hockey Club (@utahhockeyclub) February 1, 2025 On Thursday it was announced that White and the team collaborated on a special line of snowboards and ...