Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

Apple often uses its annual WWDC to launch major new products. That probably won't happen this year. Instead, people will ...

After stumbling out of the starting gate in Big Tech’s pivotal race to create artificial intelligence, Apple will try to ...

Apple unveiled a new and glass-like software design for iOS 26 at WWDC 2025 and the internet can't stop talking about it.

The tech giant showcased "Liquid Glass" for iPads, Mac, and more products at its WWDC developer conference.

It's not just Apple Intelligence. Tim Cook is trying to satisfy both consumers and the market, and pleasing neither.

Wedbush's Dan Ives, who graded the presentation a 'B,' spoke to CNBC after the event, saying that Apple has "six to nine ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

Tim Cook credits Steve Jobs with teaching him the invaluable skill of rapidly changing his mind when presented with new ...