Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

A new version of TikTok is reportedly in development right now, with plans to replace the current version for US users.

It might be a little jarring to learn that these TikTok trends don't always happen 100 percent organically. But rest assured, ...

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

Through the first half of the year, the stock was down 20% according to data from S&P Global Market Intelligence. As you can ...

TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots ...

British F1 team Aston Martin Aramco is partnering with beauty and wellness brands to grow its audience beyond motorsports.

Another reason for concern is the hype and buzz surrounding stablecoins. They have been growing like gangbusters over the ...

Influencers aren’t just appearing on TV screens, but also increasingly on big screens. On Friday, a new horror film starring ...

The platform's standalone U.S. app will operate on a different data system than that of its China-based parent, according to ...

Users are scrolling the social media giant to find product reviews, creator videos and other content that influence their ...

TikTok trends such as the "narrator voice," confessions set to a "Family Guy" audio clip and the proliferation of series such as "The Group Chat" have dominated conversations both on and off of the ...