TikTok drew on the Amazon playbook to launch its US e-commerce business, but now it's betting its future on staff with roots ...

It might be a little jarring to learn that these TikTok trends don't always happen 100 percent organically. But rest assured, ...

By integrating shopping functions directly into the TikTok app, Japanese users can now browse and buy products through ...

Brand marketing isn’t what it used to be– and that’s a good thing. Forget perfectly polished ad campaigns and product-focused ...

President Trump last week announced he’s “pretty much” secured a U.S. buyer for TikTok. And TikTok itself seems to have accepted its fate, as it is reportedly building a U.S.-based version of its app ...

Those little troll dolls you see hanging from people's backpacks are the result of an innovative marketing scheme.

British F1 team Aston Martin Aramco is partnering with beauty and wellness brands to grow its audience beyond motorsports.

Can a luxury brand actually attract younger eyes without alienating its base? And should it? 181st Street Communications’ ...

The TikTok US-only app strategy centers on creating an independent recommendation system that would operate entirely apart from ByteDance’s global infrastructure. The new app is expected to use only ...

TikTok is reportedly developing a U.S.-specific version of its app, codenamed M2, as it prepares for a potential sale of its ...

Ulta Beauty announced on Thursday that it has acquired British beauty retailer Space NK. For US-based Ulta, this acquisition ...

2025 is not the year to play it safe. It's the year to sharpen your edge, evolve your tactics, and take your message seriously. Be human. Be strategic. Be relentless. Your brand's survival depends on ...