A new wave of ultra-concentrated fragrances is flooding the luxury market. But what's behind the craving for such intensity?

A New Jersey bakery has an unusual request for its customers: Please use the drive-thru if you’re wearing a strong scent. A Facebook post from Century Bakery in Bridgeton, New Jersey, went viral ...

Solid perfumes are slowly gaining traction in beauty, mainly because the concentrated formulas offer a long-lasting finish. Shop the eight best formulas ELLE editors and experts love.

So I created a strong, sensuous yet refined fragrance for a woman who knows her own power." READ MORE: Boots' cream that works 'magic' on turkey necks slashed cheaper in better than £10 Tuesday deal ...