Then in 1905 the automaker leaned into the heraldry of its namesake, adopting the full Cadillac coat of arms and crest in the company's first logo reshuffle of many more to come. What Bird Is on ...

Coats of arms (or, more accurately heraldic achievements) originated around the eleventh century to identify military units and over the centuries began to be used as logos for families of note ...

The design was revealed Friday, although the pattern was approved by Queen Elizabeth earlier this year.The shield on the left is the Royal Coat of Arms granted to IE 11 is not supported.