Known for its death-metal-inflected marketing, the company hopes to break into the bustling energy category with a less hardcore approach to caffeine.

Online orders for Phorm Energy have been shipping since last month, ahead of a full retail rollout. The new energy drink from 1st Phorm is distributed by Anheuser-Busch InBev (BUD). The first batch of ...

Energy drinks are big business. Marketed as quick fixes for fatigue and performance dips, energy drinks are especially popular among young people, athletes, sports enthusiasts, and so-called "weekend ...