Produced by WIRED Brand Lab with AWS | Discover how Riot Games leverages AWS cloud infrastructure to broadcast the League of Legends World Championship to fans everywhere, while providing near ...

While some digital goods have featured team branding, Riot has rolled these out in limited quantities due scale. Over 100 teams participate in the League of Legends esports ecosystem.

Find the latest Riot Games news from Fast company. See related ... Mastercard CMO Raja Rajamannar says traditional advertising is dead and eSports are now part of the brand’s marketing strategy ...

Video games have moved beyond mere entertainment; they’ve become a thriving hub for brand engagement, allowing companies to connect with consumers through unique, immersive experiences.

Riot Games opens esports to betting sponsors in local leagues while keeping global broadcasts ad-free. A strategic shift ...

In that spirit, we had a comprehensive sit-down with Riot Games co-founder Marc Merrill to discuss Arcane‘s impact on the company.We also talked about how Riot plans to balance its roles as a ...