And, when Queen Bey announced “Cowboy Carter” during the Super Bowl, Google searches for “cowboy hat” surged more than 212% worldwide, clothing retailer Boohoo reported to Footwear News.

A pop star endorsement can have an immediate impact on a brand's bottom line. Sales of rhinestone cowboy hats increased by more than 1,600 percent after Beyonce wore one for her "Renaissance" tour ...