It’s also for people with on-the-go lifestyles who are looking for an easy and convenient way to incorporate a nutritious protein boost into their everyday hustle,” said Rafael Acevedo, president/GM ...

Shakes have become sexy ... Soho House’s Françoise says the ratio of men to women at the protein counter is 50/50. Protein bars are also boosting the top line for gyms. Sixty per cent of ...