Perfetti Van Melle’s evolving mix: Re 1 candies fuel reach, while 30% of portfolio goes premium Perfetti Van Melle’s MD Nikhil Sharma unpacked how the company has evolved over the years ...

Perfetti Van Melle, the world’s second largest confectionery company, is helping retailers drive mints and gums sales this summer with new campaigns for two of its biggest brands – Smint and Mentos.

‘We thrive on innovation, expect premium segment share to grow rapidly’ : Perfetti Van Melle India MD Nikhil Sharma India has been the priority market for Perfetti Van Melle and is among its ...

Confectionary and gum manufacturer Perfetti Van Melle — whose brand portfolio includes Chupa Chups and Mentos — has reappointed Havas Media Network as its ANZ media partner, following a ...

Perfetti Van Melle will harness Havas Media’s suite of data, technology, and analytics tools to reach these audiences, including its engagement solution, Converged.

Perfetti Van Melle has appointed Havas Media Network to lead media across Australia and New Zealand, as the confectionery giant eyes growth for brands including Chupa Chups and Mentos.

Premium Interview: Nikhil Sharma, Managing Director, Perfetti Van Melle India ‘From 5%, the non-`1 price points now constitute 30% of our portfolio’ ...

Leading confectionery manufacturer Perfetti Van Melle has appointed Rob Lockley as its new commercial managing director in the UK. Rob joined the team as sales director 18 months ago, where he has ...

Perfetti Van Melle has appointed Rob Lockley as its commercial managing director in the UK. Lockley is an industry veteran, with three decades’ experience working for some of the UK’s leading fmcg ...

Sour candy enthusiasts can now get their hands on Airheads Sour Bars—the newest offering from confectioner Perfetti Van Melle USA. This fun new spin on a long-loved classic is in response to the ...

Perfetti Van Melle, a major manufacturer and distributor of confectionery and chewing gum, has appointed Jan-Willem Paans as managing director of Perfetti Van Melle Vietnam, the firm announced on ...

This absolute target will see Perfetti Van Melle reducing FLAG GHG emissions by 30.3% under scope 3 by 2030, from a 2021 base year. Perfetti Van Melle brands include Mentos, Chupa Chups, Alpenliebe, ...