Sanders signed his first contract with Nike in 1992, when he was playing both professional football and baseball for the ...

Former Atlanta Falcons Hall of Fame cornerback Deion Sanders is promoting a new shoe paying homage to his first NFL team.

Lil Yachtys growing influence in sneaker culture culminates in the reveal of his Nike Air Force 1 Concrete Boys collaboration ...

Athletes and fans under the age of 30 know Deion Sanders for his television and coaching career. Everyone old enough to ...

Lil Yachty first revealed his “Concrete Boys” edition of the Nike Air Force 1 Low just shy of a year ago, but anticipation ...

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

During an appearance on Complex, British actor Tom Hardy revealed how far he went to acquire a pair of Jordan 5s as a kid.

Step into the new year with fresh sneakers, from the iconic footwear brand that does it all. Inside, the best Nike styles, ...

As we enter November there’s only one thing on every sneakerheads mind, Black Friday. What started as an American shopping holiday occurring on the last Friday of the month has become a worldwide ...