In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

Nike agreed to pay the $410,000 fine for Air Jordan 1's NBA uniform violation and cleverly took it as a bold marketing ...

In an unusual occurrence, art museums across the country are inviting sports fans into the world of fine art with exhibitions ...

The collection includes men’s and women’s apparel pieces are rooted in Native history and exclusive colorways of the Nike ...

Kaylene Big Knife’s logo will appear on the Griz and Lady Griz basketball teams' shooting shirts during games in the Adams Center.

Nike has slashed their prices on various sneakers for their early Nike Black Friday 2024 sale. Some discounts in the Nike ...

This fall, basketball admirers and sneakerheads have something thrilling to look forward to with the launch of the Nike G.T. Cut 3 "Jordan Poole" PE (Player Exclusive).

Nike’s drop of the Nike KD 17 "Aunt Pearl" sneaker collection pays testimonial to Kevin Durant’s late aunt, Pearl, who lost ...

Nike has strengthened its ties with the NBA and WNBA as basketball's popularity rises. That could be good news for the sports ...

Nike honors Kobe Bryants legacy with the Kobe 8 Protro Team Bank Collection, featuring team-ready colorways launching 8. Simultaneously, Nike introduces the Air Zoom Upturn SC, a sub-$100 sneaker ...