Kobe Bryant's new Nike Zoom Kobe 6 Protro is a tribute to the WNBA, and it's just in time for the upcoming WNBA All-Star ...

Mohamed Salah and Florian Wirtz have both linked-up to unveil adidas' latest gear. When Liverpool signed the German ...

Noticed an uncanny amount of Adidas stripes while out and about recently? Maddy Mussen explores the city-wide takeover, and ...

Nike are turning up the heat and diving deep into the dark arts of football flair with their latest boot drop – the ‘Scary Good’ pack for the 2025/26 season. Riding the momentum of their sinisterly ...

Nike today launched a three‑floor “temporary flagship” on Oxford Circus, opening the doors as its historic NikeTown London ...

Nike has been proudly serving U.K. consumers since 1985 and is honored to be ingrained in the London landscape, seeing our ...

In one of women's soccer's most lucrative sponsorship deals, USWNT star Catarina Macario signed a $10 million contract with ...

To celebrate the culmination of an action-packed FIFA Club World Cup tournament, our friends over at Kicks Crew have the ...

Following recent reports that Nike’s 2025 revenue is down 10% year-on-year, the company has responded with a major brand shift, which includes a renewed focus on its key sports and a move away from ...

Auburn previously announced a partnership with Nike and that deal is now in-effect ahead of the 2025 college football season.

Nike Football has just flicked the switch on a new chapter — one drenched in mischief, menace, and a heavy dose of late-night chaos. Welcome to SCARY GOOD — not just a campaign, but a cultural reset.

The Nike Caitlin Clark Kobe V Protro sneakers quickly sold out after they hit the shelves on Monday morning.