New Coke was still on the market and remained so for 17 years, although it was renamed Coke II in 1990 before finally being ...

And a look back at history, to the "New Coke" debacle of 1985, proves that emotional connection actually beats taste much of the time. Despite winning blind taste tests, New Coke is one of the ...

From infamous flops like New Coke to ill-conceived promotions like the Hoover free flights debacle, these are some of the ...