Middlesex April Fools! No, Rutgers isn't ditching its Scarlet Knight mascot for the goldfinch Published: Apr. 01, 2014, 4:18 p.m.

Middlesex College officially unveiled its new name and logo at a flag-raising ceremony Thursday on campus.

The company embraces the goose as an icon of teamwork. That's why it's on the store's logo, and that also explains the feathered mascot.

Competition will transcend the football field as high school mascots from the Greater Middlesex Conference battle in the MyCentralJersey.com Snapple Bowl's inaugural Mascot Challenge. The ...