Consistent with our view that its localized supply chain should insulate it from trade policy changes, Coke confirmed the ...

Coca-Cola has a plastic problem. Oceana’s report projects The Coca-Cola Company’s plastic use will exceed 9.1 billion pounds (4.1 million metric tons) per year by 2030 if the company does not change ...

Transição vai além da comunicação e envolve visão estratégica de negócios, domínio financeiro e liderança humana; ...

The campaign returns after more than a decade, with a strategic evolution focused on enhanced digital integration ... seen by MARKETING-INTERACTIVE. Don't miss: Coca-Cola CEO on AI’s creative ...

After the boycott due to rumors spread on social media, Coca Cola launched a direct and very traditional strategy ...

Uma análise da BrandLovers, empresa especializada em marketing de influência ... o investimento total em mídia no Brasil foi de R$ 80 bilhões em 2023, considerando formatos como TV, digital, rádio e ...

A Coca-Cola é um refrigerante feito à base de noz de cola, uma fruta rica em cafeína e comum na África Ocidental e na Indonésia. A semente também tem função estimulante e relaxante.

Coca-Cola is a very well run company ... and an industry-leading marketing team. And while the products it sells aren't exactly necessities, they are affordable luxuries. Consumers tend to ...

Kantar, the world’s leading marketing data ... effective ads across digital and social, TV, print and outdoor, alongside the best performing ads tested by LINK AI, Kantar’s AI-powered ad testing ...

A new work leans into the brand’s place in literary history, but with media strategies shifting fast, Coca-Cola’s quieter move arrives at a noisy time. Coca-Cola classics in literature / Coca ...

Coca-Cola’s plastic use continues to grow - despite a clear opportunity to change, says international ocean advocacy organisation Oceana. Coca-Cola’s plastic use is set to rise nearly 40% between 2018 ...