Mom comes up with creative way to fix her son's ‘elf’ mishap. A 30-year-old mom of two from England shows how she saved the magic of her son's elf toy.

MIAMI - (CBS4) - There's magic in the story of Santa Claus for little children and now that magic is magnified by a new fable surrounding one of the hottest toys this holiday season. Elf Magic is ...

How did this toy elf, ... The answer is simple: with a whole lot of love — and a little bit of magic. How this world-famous elf came to be. The first Elf on the Shelf was sold in 2005, ...

OK, that’s it. We need some elf control around here. This Elf on the Shelf thing — based on the children’s book of the same name about magical elves who visit your house on Santa’s behalf ...

The first Elf on the Shelf was sold in 2005, but the story actually begins in 1974. The Elf on the Shelf company is based in Atlanta. Elf on the Shelf products are sold in 17 countries.

While it is well-known that touching an Elf on the Shelf can take away their magic so they can’t perform their all-important task, not many people are aware of the ways that you can restore an ...