American consumers of Korean cosmetics and skin-care products are bulk buying, as President Trump threatens 25 percent tariffs on imports.

What began as a beauty blog has grown into one of the most influential makeup brands of the 21st century. Founded by makeup ...

For the third step of her lip combo routine that was posted to TikTok, Moroney uses Hourglass’ lipstick in the shade Tropic ...

The stain and oil can be bought separately to create the illusion of fuller lips or a glossy sheen. But when paired together, ...

Huda Beauty’s new Lip Contour Stains and Faux Filler Jelly Oils have reached TikTok fame. We test out its 12-hour smudge-proof claims to see if it matches up.

Blackpink member Lisa failed to receive an Emmy 2025 nomination for her acting debut in The White Lotus Season 3. She instead ...

Korean actress Kim Hee-sun's effortless styling and natural beauty routine has young Indians buzzing about her age-defying ...

In honor of ELLE’s 40th anniversary, we’ve curated a list of the best beauty products. Some have stood the test of time. Some ...

A renewed threat of tariffs is looming over the category at a time when K-beauty brands are looking to further their presence ...

K-Beauty World, a retail platform dedicated to Korean beauty product brands, has made its nationwide debut in Ulta Beauty ...

We Brits used to bow to all things French in skincare. In the last few years, it's been Korean unguents beauty mavens crave, ...

Don't forget to stock up on beauty essentials like lipstick this Amazon Prime Day. We rounded up the sexiest deals we're ...