The NCAA policy change regarding logos on field opens up new revenue source for Texas Tech football. Talks also under way on ...

"We have started initial conversations on naming rights to Jones AT&T Stadium," Tech athletics director Kirby Hocutt said last month. "We've had initial conversations with AT&T and look forward to ...

Texas Tech athletics director Kirby Hocutt outlined in mid-December how his department plans to divide up $20.5 million in annual revenue among its athletes in a pending new era of college sports.

More than 400 Texas Tech University student-athletes have exceeded their academic performances during the fall ...

Harrell was among the 18 college football greats and four former coaches named to the 2025 class of the College Football Hall ...

With NIL funding approaching a billion dollars, data shows donations directly to public colleges also have leaped by 40%.

The College Football Playoff management committee has appointed Texas Tech athletics director Kirby Hocutt to the vacant selection committee position, CFP executive director Bill Hancock announced ...

Try to keep yourself uncomfortable. I’m big on that.” Athletic director Kirby Hocutt sounded sold on the hire. “He’s going to be a great college football coach,” Hocutt said.