The NBA is planning to put a sponsored Kia logo on the upper left chest of player jerseys for both the 2016 and 2017 All-Star games, according to the league.

Banchero has agreed to the richest contract in Magic history, a five-year extension worth $239 million, which could reach ...

NBA commissioner Adam Silver has regularly talked up the supposed inevitability of official uniforms featuring advertisements, which would serve as another revenue stream for the league and ...

Theeeeeyyyy’re baaaaack! The NBA has teamed up with Adidas to once again design a special uniform for February’s all-star game. While last year’s look took inspiration from Brooklyn, N.Y ...

The celebration of the new logo and uniforms will continue for the fans with the Magic hosting an event today, Tuesday, June 3 from 3:00 p.m. - 8:00 p.m. ET at Kia Center.

In case you forgot Kia was the official car of the NBA, this year's All-Star jerseys are there to remind you. NBA All-Star Jerseys Will Feature The Kia Logo In 2016 And 2017. Sound+Vision ...

But as Kia poises to continue its sponsorship of the NBA this evening when the league resumes play in its Covid-19 “bubble” in Florida, much has changed. Consider the pro-basketball league.