Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most successful maker, Jose Cuervo, in his book "Tequila Wars." ...

In a new history, Ted Genoways explores the dramatic life of an enigmatic figure who revolutionized his country’s spirits industry.

Who hasn't heard of José Cuervo? The brand is ubiquitous. But the man? Few know his story. In Tequila Wars: José Cuervo and the Bloody Struggle for the Spirit of Mexico, award-winning journalist Ted ...

TEQUILA, Mexico, March 10, 2025--Today, Reserva de la Familia® by Jose Cuervo unveils its 2025 collector’s box designed by contemporary Mexican artist Ana Segovia. The custom piece, titled "No ...

Mexico's Becle , the maker of Jose Cuervo tequila, warned on Thursday that it could face an $80 million impact this year if U.S. President Donald Trump goes through with his threat of imposing ...

Though tequila has shaken its bad rap, there is still some mystery surrounding the spirit. Here's everything you need to know ...

Reserva de la Familia comes from the 11th-generation, family-owned Mexican company Cuervo, and pioneered the world’s first Extra Añejo tequila.

Proximo Spirits’ tequila brand Jose Cuervo has introduced a new, lower-ABV tequila, named Devil’s Reserve.

At least six workers were killed after a fire erupted inside the Jose Cuervo tequila factory in Mexico, triggering a large explosion that sent one tank flying into the air, officials said.