During the tumult of the Mexican Revolution, the rising tequila magnate José Cuervo quietly built a commercial empire around the bottled spirit.

Journalist and author Ted Genoways follows the violent, unpredictable and hugely profitable world of tequila through the story of its most successful maker, Jose Cuervo, in his book "Tequila Wars." ...

In a new history, Ted Genoways explores the dramatic life of an enigmatic figure who revolutionized his country’s spirits industry.

Ted Genoways considers José Cuervo's colorful history, from eluding Pancho Villa's death threats to bringing tequila north of the Mexican border.

Mexico's Becle , the maker of Jose Cuervo tequila, warned on Thursday that it could face an $80 million impact this year if U.S. President Donald Trump goes through with his threat of imposing ...

Proximo Spirits’ tequila brand Jose Cuervo has introduced a new, lower-ABV tequila, named Devil’s Reserve.

Firefighters work at the Jose Cuervo tequila factory on July 24, 2024, a day after an explosion occurred during maintenance works at the facility in the Tequila municipality, Jalisco State, Mexico.