John Varvatos inspires risk-taking with Dark Rebel campaign U.S. fashion label John Varvatos is speaking to the independently minded through a digital campaign surrounding its latest fragrance ...

Doubling as a launch for his new Dark Rebel Rider scent, Tyler Bryant & The Shakedown were tapped as musical guests for the eve.

New York Fashion: Men’s started with a CFDA-approved opening event and ended with a rock n' roll party at the John Varvatos boutique.

John Varvatos Closes Out New York Men’s Fashion Week & Custom-Fits Machine Gun Kelly: Exclusive Rapper Machine Gun Kelly went full-on Varvatos with a pinstriped suit, leopard print scarf and ...

John Varvatos ’s Fall collection was unveiled last night in an Eyes Wide Shut –esque, haunted house–like, rock ’n’ roll mausoleum.

The party also served as a launch for the designer’s new fragrance, Dark Rebel Rider, which he calls “iconic, timeless and represents a courageous attitude.” ...