As a beauty editor with nearly 20 years of experience, I’ve seen just about everything—so it takes a lot for a new product to ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The viral Chipotle x Wonderskin ‘Lipotle’ Lip Stain is back by popular demand. Originally launched on National Avocado Day ...

The stain and oil can be bought separately to create the illusion of fuller lips or a glossy sheen. But when paired together, ...

Cracked, dry lips in winter? Here's how to beat winter lips with simple, effective habits and products that actually work.

These are the best tinted lip balms - from £3. They're so good, they'll replace your go-to lipstick. Including brands such as ...

In honor of ELLE’s 40th anniversary, we’ve curated a list of the best beauty products. Some have stood the test of time. Some ...

Another easy way to save on future orders is to share the love with your friends and family. They get 50 per cent off their ...

Fridays extends its lip butter balm range to blush, so we tested the range on four women - The blush butter balm has launched ...

Renee loves the “cushy” formula of Kosas's Wet Lip Oil Gloss: "It feels like a balm and has a gorgeous shine,” she says. The ...

Below, I’ve rounded up 11 essential Prime Day deals that simply cannot be missed. They include things like a cult-fave lip ...

Whether you’re seeking moisturizing sheet masks, soothing cleansers or soft, sheer lip colors, we’ve got you covered.