Kids pass basketballs while talking about branding. They practice jump shots, then pivot to pitching product ideas. This is ...

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

For small business owners, trust doesn’t come from a logo, a clever tagline, or even a great product alone, it comes from the ...

A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Drive around town for more than a minute, and you just might spot one of the bright blue-and-white work vans sporting the ...

He confides in girlfriend Maria Connor (Samia Longchambon) that because business is slow, he’s contemplating selling ... Later, Gary gets chatting to handyman Mick Michaelis (Joe Layton) and tells him ...

Time marches on, as do logos for professional sports teams. Today's trend usually turns into tomorrow's afterthought. That ...

The Handyman Centre in Tewkesbury had been open for 51 years but - in a message to customers - revealed it had been struggling financially for a long time. After permanently closing the business, ...

Dodge Charger. Ford Lightning. Some historic car names are just begging to be brought back as new-age electric vehicles, but the best one has always been the Buick Electra – and now, it’s ...

Buc-ee’s sued a dog-centric business in Missouri dog park and coffee spot just two months after it opened its doors claiming Barc-ee’s logo and name was too similar to Buc-ee’s. Now ...

Marla Baskerville is an associate professor of management and organizational development at the D’Amore-McKim School of Business at Northeastern University. Y. Sekou Bermiss is an associate ...

Intensifying rivalry between two of China's tech giants in the food delivery business has battered their company stocks this year. The share price of Meituan, China's top food delivery app ...