In the modern era, branding matters to image-making and money-making. No wonder all the fretting over golf course names.

One of them includes the role of leadership and its impact on local youth, a topic right in the wheelhouse of Boys and Girls ...

Fans are being asked to choose Utah Hockey Club, Mammoth or Outlaws for the NHL team's permanent nickname. Here's what the ...

Fans of the Utah Hockey Club will have the chance to pick the official name for the team but this time the vote will include ...

Walmart’s latest brand and logo update has left some social media users baffled. On Jan. 13, the company announced in a press release on its website that it was launching a “comprehensive ...

Walmart announced on Monday that it had unveiled a new logo, part of "a comprehensive brand refresh." The U.S.-based retailer boasted in a news release that the new look — its first change ...

Less than a year removed from winning the Copa America Golden Ball for breaking Lionel Messi's record for assists in a single tournament with six, Colombia's James Rodriguez will be heading to ...

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

Walmart is refreshing its logo for the first time in nearly two decades ... That does not include the 599 Sam's Club membership warehouses it also operates in the U.S. FOX Business’ Daniella ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...