A nook of the store is also dedicated to a top-selling decorative paint line, Fusion Mineral Paint, which requires no primer or sealer. “Burlap is just a little hidden gem,” Ohlhauser said.

Twenty more companies joined the next year — including Duncombe Stucco Company, the Iowa Plaster Association, the Mineral City Plaster Co. and the Fort Dodge Plaster Co., all based in Fort Dodge.