India's beauty industry is embracing inclusivity, offering products for all skin tones and boosting confidence among ...

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If there is one thing every makeup enthusiast must have, it is a makeup kit by Faces Canada. From lipsticks to eyeliners, ...

This K-beauty brand has been getting a ton of buzz lately, but is their star product really good? Five PureWow editors tested ...

ELLE India discovers how beauty evolves in Vineeta Singh’s able hands, one lipstick at a time. As co-founder of SUGAR ...

Get all your favourite and essential makeup items at one place with these best makeup kits. Our top 8 favourites for you.

Peptides are essentially proteins in your skin. Some hypotheses suggest they stimulate collagen and lead to skin regeneration ...

Summer skincare should be consistent and not complicated. Check out a few dermatologist suggested adjustments that can make a ...

The month of April, has seen a bunch of new beauty launches. Ranging from perfume, makeup, to skincare. The newest beauty ...

While the pretty lavender shade can be used in a liquid form, setting powders are more popular for baking and locking your makeup look in place. In that vein, purple setting powders can be used to set ...

Cushion foundation. Here’s everything you need to know about the viral product (and why you should make space for it in your ...

Kerala chief secretary Sarada Muraleedharan, who had called out the skin colour remark against her, retired on April 30 ...