Manchester City have agreed a 10-year extension to their kit deal with Puma, in a contract worth up to £1billion - the biggest in Premier League history ...

Yes, sporting performance matters, but for PSG, it’s also about looking good, pushing boundaries and brand building off the ...

Remember when golf gear looked like it was designed by accountants? Yeah, those days are over. PUMA GOLF and REIGNING CHAMP ...

Coventry City news from CoventryLive as we take a look at what’s going on in and around the CBS Arena, past and present ...

Bristol City have unveiled three new goalkeeper shirts for the 2025/26 campaign, with Max O'Leary and Joe Lumley set to wear ...

Brighton & Hove Albion left-back Pervis Estupinan has already confirmed he is open to leaving the Amex Stadium this summer ...

Spud Bros is a potato company that apparently became famous on TikTok (I think they call that “TikTok famous”) for their ...

Liverpool’s return to Adidas for the 2025/26 season carries more than just commercial weight. After five years in Nike’s ...

When there's a threat of reputational damage in sport, you can expect 'commercial partners' to be first out the door. No one ...

The deal had been due to end in 2029, but in a move similar to what others such as Manchester United and Arsenal have done ...

Marketing experts say German company will probably see a profitable return despite commitment to pay £100m a year ...

Puma's biggest clients, after missing out on Barcelona, are Manchester City. The English side are flying the flag well for ...