Rebranding is a complex process aimed at changing your brand's identity in the minds ... think of rebranding as simply ...

First Abu Dhabi Bank, the entity resulting from the merger of National Bank of Abu Dhabi (NBAD) and First Gulf Bank, launched on Monday its new brand identity including a new logo and slogan.

I think the combination works perfectly and the logo together with the slogan makes for a young and dynamic brand identify." Cohen began his job as Director General on June 1, and has been tasked ...