Emotional storytelling and ad creative play a critical role in strengthening B2B brand value, trust, and long-term market ...

An emotional holiday commercial from Chevrolet has us revisiting more ads that left a mark on our hearts. Watch them here.

Coffee isn’t just a beverage; it’s a lifestyle, a ritual, and for me, it is the fuel that powers my day. Over the years, I have noticed how coffee brands have shaped our perceptions and mastered ad ...

Brands have always tapped into the emotional currents of raising a family. And Volvo's new ad is no different.

An emotional holiday commercial from Chevrolet is hitting home with many Americans and could very well become one of those ads we'll never forget. The automaker's more than five-minute ad, called ...

Here is a short list of some of the most emotional Publix holiday ads we’ve seen, ranked from the most tears cried to the least. 'Thanks, Chris' and other Publix commercials that will make you ...

Coca-Cola: Emotional AI, also known as affective computing, is a pioneering technology for detecting, analysing, and responding to human emotions. Emotional AI in advertising has the ability to ...

Sarah McLachlan called her ASPCA commercial "painful," even though it helped raise $30 million in one year. The Canadian ...

Sarah McLachlan revealed how she really feels watching her emotional ASPCA commercials, which she pokes fun at in her new Super Bowl ad with Busch Light.

Ariana Grande is returning to her brunette roots in an emotional new commercial alongside her 'Wicked' costar Cynthia Erivo.

After Thanksgiving many companies start their holiday rollout with their commercials. Check out our favorites here!