NEW YORK - Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a new 10-calorie soft drink with a macho ad campaign that proclaims "It's not for women." The soft drink was ...

NEW YORK - Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group Inc. is rolling out on Monday with a macho ad campaign that proc… ...

Dr Pepper said men, in particular, are dissatisfied with the taste and image of diet drinks. The company wouldn't disclose the formula of Dr Pepper Ten, but said that the drink has 10 calories and ...

NEW YORK — Dudes don’t drink diet. Or at least that’s the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple rolled out Monday with a macho ad campaign that proclaims “It ...

The new Dr. Pepper Ten has a small amount of sugar – two grams compared to the 27 found in a can of regular Dr. Pepper. “All 23 flavors,” the ads brag. “Just 10 manly calories.” ...

They all found Dr Pepper 10 to be far too sweet and, as one said, “fake diet-y.” They thought that Diet Dr Pepper was much closer to the real deal.

When it comes to the calories in diet soda, Dr Pepper thinks 10 is the new zero. Starting next month, the country's No. 3 soft drink company plans to roll out 10-calorie versions of five of its ...

Looks like Dr Pepper is trying to fit their own product into the niche created by Coke Zero and Pepsi Max (that is, diet/no-cal/low-cal soft drinks that aren't marketed as "Diet"). I noticed "Dr ...

Dudes don't drink diet. Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims "It's not ...

NEW YORK — Dudes don’t drink diet. Or at least that’s the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple rolled out Monday with a macho ad campaign that proclaims “It ...

Or at least that's the idea behind Dr Pepper Ten, a 10-calorie soft drink Dr Pepper Snapple Group is rolling out on Monday with a macho ad campaign that proclaims "It's not for women." ...

And while Diet Dr Pepper's marketing is women-friendly, the ad campaign for Ten goes out of its way to eschew women. For instance, there's a Dr Pepper Ten Facebook page for men only.