From skin care to nail products, there’s a cruelty-free alternative that will work just as well — if not better — than what you are already using.

In this Tutorial, I will do a Full Face makeup application using only cruelty - free makeup brands. I will also introduce you to the NEW Kat Von D Beauty True Portrait foundation, thats great for ...

When it comes to lipstick, picking the right one can be a challenge, whether you’re a lipstick novice or an avid collector.

Animal protection NGO Cruelty Free International is urging the government to make 2025 the turning point for animal testing ...

But is it all just clever marketing? Whether you're looking for an effective acne treatment or the best cruelty-free cosmetics, we help you wade through the waffle to find what works for you.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Are your clients calling for vegan and cruelty-free products? Scratch  explores how to tell if your nail and beauty products ...

Get ready for your next lash transformation! COVERGIRL is excited to superboost your lashes with NEW Lash Blast Supercloud Mascara, designed to take your lashes to the highest heights with up to 125% ...

Twilight Skincare launches a vegan-inspired, high-performance skincare line combining luxury and affordability. Made with ...