This post was created in partnership with Kantar AI is transforming marketing, pushing brands to rethink not just strategy ...

A new survey from the University of Michigan shows Americans bracing for economic pain as tariffs and policy uncertainty bite ...

Jungkeun Kim, Ph.D., brings a strong focus on consumer behavior and expertise in experimental methodology to his new position as an associate professor in the Texas A&M College of Agriculture and Life ...

When consumers feel uncertain about the economy, retailers tend to get cautious too. Big companies such as Walmart and Target say shoppers are still buying—but consumer behavior this year looks ...

As the Easter season approaches, the cost for a carton of eggs is high and supply is low. Here are five fun alternatives to ...

The European Union has raised concerns about the search results consumers receive. It believes that "gatekeepers" like Google ...

BrightLocal report reveals consumer review trends: less focus on perfect ratings, new platform preferences, and more ...

Sustainability: A Key Driver of Consumer Behaviour The growing awareness of environmental ... taking necessary steps to rectify identified issues or assist with the removal process. Providing accurate ...

You will be redirected to our submission process. Food safety serves as a critical pillar ... It is crucial to grasp the interplay between consumer behavior, food transport logistics, corporate ...

BA (Hons) Fashion Marketing & Consumer Behaviour teaches the fundamental theories of marketing ... You will gain knowledge about the marketing planning process, segmentation, the internal and external ...

Through real-life cases and the latest research, he explains how companies can soothe anxieties and encourage consumer adoption. De Freitas the author of the HBR article “Why People Resist ...