Although it’s difficult to imagine now, the historic change came as Coke was fearing that it was losing it’s dominance in the ...

The 1985 launch of New Coke was the result of the cola wars between Coca-Cola and Pepsi. It didn't work out as Coca-Cola intended.

Coke’s new taste and recipe went over so badly with consumers that it resulted in protests. When Coca-Cola attempted to revolutionize the multi-billion soft drink industry in 1985, no one ...

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

Coca-Cola was everywhere at my house ... my dad left the company for the first time. People blamed New Coke’s failure, but that was in 1985, and he didn’t leave the company until 1988.