Mazda has recently been granted a trademark in Japan for a new corporate logo.

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What’s the reasoning behind Mazda’s logo change? According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

Mazda’s new logo sheds 3D elements for a flat design optimized for smartphones. The updated emblem may debut ahead of Mazda’s 105th anniversary on January 30.

The electric Mazda 6 predecessor is headed for Europe this summer. Mazda’s EV starts at around $20,000 in China, but prices are expected to be significantly higher in Europe.

Mazda withdrew from the American truck market over a decade ago, but that doesn’t mean they stopped making pickups that Americans would love.

Mazda is reportedly preparing to modify its logo, as shown by a patent request that has surfaced online. Auto123 has more.

Mazda may soon be updating its logo, or at least adding a new version of it. On Monday the company entered a trademark application to the Japan Patent Office showing a new design for its “flying ...

The logo is similar to the existing badge but has a flatter look with more angular wings. The new logo appears as Mazda attempts to shift towards producing more luxurious vehicles.

A trademark filing from Japan indicates Mazda may be looking to revise its logo.