The company's spicy new flavor is guaranteed to leave consumers slapping their head and telling themselves, "Could've had a ...

The brand has even ventured into the cocktail mixer category with V8 Original Bloody Mary Mix and a collaboration with Grillo ...

Campbell’s expanded V8's shelf-stable juice lineup four years later with Vegetable and Fruit Juice Beverages made with ingredients such as yellow carrots, sweet potatoes, pineapples and spinach.

The complaint, filed in Serrano v. Campbell Soup, alleged that V8 Splash beverages are marketed as healthy but are, instead, "sugar-water masquerading as fruit juice." ...

Campbell's revamps V8 with energy drinks & cocktails to target younger, health-conscious consumers. Discover their $1B strategy in this evolving market.

This case study is about advertising 'revving up' a traditional juice brand and turning it into a premium juice leader.

Is V8 juice healthy? According to parent company Campbell’s, V8’s Original 100% Vegetable Juice has a fairly short ingredient list.

With a short and mostly recognizable ingredient list, V8 juice is a healthy option, but it doesn’t come anywhere close to eating real whole fruits and vegetables, one nutrition expert says.

Is V8 juice healthy? According to parent company Campbell’s, V8’s Original 100% Vegetable Juice has a fairly short ingredient list.