Sahil Siddiqui has led campaigns for Flipkart, SBI Life, Starbucks, Apple, Godrej, CNN, Warner Bros and many more ...

John Reid, the Republican candidate for lieutenant governor, pushed for Virginia to expand its state-level child tax credit in a newly announced plan.

Clio CMO Reagan Attle reveals how narrative-market fit and customer obsession position the legal SaaS for a 100-year industry shift.

Restaurant Brands International, Inc. brand Popeyes similarly unveiled a line of chicken wraps last month. Available for a limited time, the wraps are made with a Popeyes chicken tender, lettuce, ...

In developing economies, where entrepreneurship is often driven by necessity and market conditions are highly fragmented and informal, the role of branding and brand management is frequently ...

CMO Michael Lacorazza explains how teaming with the Adam Sandler sequel and production company Happy Madison helps the bank reach consumers.

Personal branding doesn’t pay off in a week. It compounds over time. The entrepreneurs who win are the ones who keep showing ...

Launched just 100 days back by Kusha Kapila and Vimarsh Razdan, Underneat is a shapewear brand tailored to Indian body types, climate and aspirations. The brand currently ...

When it comes to brand design, it’s easy to dwell too long on the theoretical and the abstract. We are adept at weaving impressive-sounding phrases into a byzantine tapestry of purple verbosity, but ...

Samsung's Running Coach questioned my running skills. But Gemini may have just restored my faith in voice assistants.

CavinKare unveils the 'rice kanji' shampoo under its Meera brand to bolster its position in the haircare market. The product ...