Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

Personal branding doesn’t pay off in a week. It compounds over time. The entrepreneurs who win are the ones who keep showing ...

In 2022, investment bank Goldman Sachs (NYSE:GS) planned to dip its toes into the sparkling Aegean Sea around northern Greece ...

Six brands have been shortlisted for Brand of the Year at the 2025 Marketing Week Awards, with the winner to be announced in ...

TRP has signed Twisted Healthy Treats as a client following a competitive pitch.The announcement:Twisted Healthy Treats, the fast-growing challenger in Australia’s frozen dessert category, has ...

The Rancho Santa Fe Association is partnering with a marketing firm to create a brand strategy for its revamped clubhouse ...

Lisa Smith is leaving branding juggernaut JKR for the creative studio Uncommon. The move hints at where the design industry ...

Mulberry embarked on a turnaround plan under Chief Executive Andrea Baldo, who took the reins of the company in September last year, aiming to revitalize the brand at a time when the luxury sector is ...

The collaboration will focus on reputation management, strategic communication, and amplifying Medusa Beverages’ brand ...

Coherence now trumps complexity. As industrial giants refocus, a new protagonist has emerged at the center of this ...

Singapore’s Ministry of Transport (MOT) is on the hunt for an agency partner to develop a unified brand strategy that brings ...