Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

Personal branding doesn’t pay off in a week. It compounds over time. The entrepreneurs who win are the ones who keep showing ...

In 2022, investment bank Goldman Sachs (NYSE:GS) planned to dip its toes into the sparkling Aegean Sea around northern Greece ...

TRP has signed Twisted Healthy Treats as a client following a competitive pitch.The announcement:Twisted Healthy Treats, the fast-growing challenger in Australia’s frozen dessert category, has ...

The Rancho Santa Fe Association is partnering with a marketing firm to create a brand strategy for its revamped clubhouse ...

Founder of branding agency Principals, Wayde Bull, outlines the branding truths that have stuck with him over the past three ...

Mulberry embarked on a turnaround plan under Chief Executive Andrea Baldo, who took the reins of the company in September last year, aiming to revitalize the brand at a time when the luxury sector is ...

The collaboration will focus on reputation management, strategic communication, and amplifying Medusa Beverages’ brand ...

Minor Hotels has added four new hotel brands to its portfolio – The Wolseley Hotels, Minor Reserve Collection, Colbert ...

The collaboration aims to support Medimix’s efforts in building stronger consumer connections through a voice that reflects ...

Landor, a global leader in brand and design, has today announced the appointment of Andy Thomas as Executive Creative ...