Brand strategy is all about deciding who your brand is, what it stands for and why people should buy it and pay more for it ...

Personal branding doesn’t pay off in a week. It compounds over time. The entrepreneurs who win are the ones who keep showing ...

TRP has signed Twisted Healthy Treats as a client following a competitive pitch.The announcement:Twisted Healthy Treats, the fast-growing challenger in Australia’s frozen dessert category, has ...

Founder of branding agency Principals, Wayde Bull, outlines the branding truths that have stuck with him over the past three ...

The next era of retail belongs to brands that use DTC strategically, to prototype, to build community and to drive velocity.

Landor, a global leader in brand and design, has today announced the appointment of Andy Thomas as Executive Creative ...

NIO Inc. NIO introduced its smart electric vehicle sub-brand, ONVO, in May 2024, to kick-start the company’s transition into a multi-brand strategy. Designed to deliver an optimized ownership ...

Clio CMO Reagan Attle reveals how narrative-market fit and customer obsession position the legal SaaS for a 100-year industry shift.

Rapido, a bike-taxi service, uses Instagram to connect with young audiences through funny memes, local humour, and a relatable mascot called Driver Uncle.

When it comes to brand design, it’s easy to dwell too long on the theoretical and the abstract. We are adept at weaving impressive-sounding phrases into a byzantine tapestry of purple verbosity, but ...

This consumer-direct bike brand is restructuring after a few years of turbulence, but what does this mean for the consumer?