What's in a name? If it's embossed on the sidewall of a tire, a lot. The best tire brands work hard to preserve their decades-long reputations. The ride, handling and safety of your vehicle depend ...

Want the sportiest rubber available for the road? We've got a complete list from every major manufacturer and every ...

These UHP tire sales tips will help you identify key buyers, overcome common misconceptions, and guide the conversation.

Pirelli's Cyber Tyre gathers data via an embedded sensor and then transmits it to the car's electronic control unit using 5G technology. The data is then transferred to onboard devices, like an ...

Nexen Tire will supply OE tires to Hyundai's latest hydrogen powered SUV, the new Nexo, designed with help from AI with ...

Continental has put its focus on two more sustainable filler materials for its tires in the form of rice husk-derived silica ...

If your customers’ shocks are worn, even new tires aren’t going to bring back the vehicle’s original control and handling. At ...